Provident Financial

The Provident Financial Corporate Responsibility Report 2003, was proud to be one of the first in their sector to go solely online, without the support of a printed version. Their home credit business serves over 2.8 million people in the UK, so photography, quotes and referring to customers and staff on first name terms reflected a familiarity they had established. This alongside the bright colour palette and graphics created a friendly, familiar look to the site. They were also keen to respond to views and feedback from all aspects of their business, so this became a large part of the report online.